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KaRu Lures, LTD. Our mission is to offer you, the angler, a quality product and experience made by fishermen, for fishermen. Our company motto is:
"Fish Hard, Rest When Your Dead!"
These are more than just words, it’s a way of life for us. Our Pro Staff knows that in order to win, you need to have drive, and you need equipment to match that drive. We are fishermen first and a tackle company second. We develop products for ourselves and if they are good enough for our own needs, then, and only then, we will offer them to you, the consumer. After all, if we wouldn't use them, why should you?
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